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For any brand to succeed, awareness of competitors is mandatory. From understanding which brands are gaining on you, to what they offer your shared target consumers, there’s never been a better use case for competitor analysis tools. Our Complete How-To Guide: Social Analytics series continues with a focus on how to perform Competitor Analysis, and what tools you need to get the job done efficiently and accurately.

In this guide, see examples from brands like Bud Light, Nike and Universal Music Group (UMG) of how to:

• Use sentiment analysis to uncover and understand competitors’ positions in the market
• Understand the key components to Sentiment Analysis, including net sentiment and passion intensity, depth of analysis using AI, image analysis and more.
• Uncover competitive weaknesses and opportunities to exploit