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Strategic brands integrate their digital strategy with their marketing and advertising campaigns to achieve optimal results. In this report, we’ve analyzed Dr. Pepper Ten’s “No Man’s Land” campaign to show how easily a business can boost ROI from having a digital strategy during the campaign development, execution and measurement phases.
Download this report to learn how to identify:
- Where consumers are along the path to purchase
- The most talked about campaign elements in real time - e.g. plot, character, storyline
- Your target audience’s emotional and behavioral patterns
- And so much more