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Customer Experience (CX) Analytics is seen as “the next big thing in corporate analytics” and “the most impactful trend in data.” Yet many organizations struggle with leveraging CX analytics data effectively.
Learn how social media teams can play a substantial role in improving CX initiatives. Understand why social analysts are uniquely suited to drive that organizational change and make a real difference in the bottom line. This step-by-step guide covers:
- Understanding why and how the social analyst should play an active role in CX initiatives
- Educating internally on emerging and unstructured customer data
- Defining and expanding key measurements
- Developing a cross-departmental process
- Choosing the right tools