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This comprehensive eBook explores evolution of social listening from keyword to audience-centric listening. We explore how audience-centric listening uncovers vital insights about your target audience and customer base – insights that propel your most important business initiatives, including increasing customer acquisition, retention and brand value.

Using examples from brands such as Vespa, Taco Bell and 7-Eleven, Ignite Marketing Success With Audience Insights describes in detail how audience listening:

  • Helps marketing teams achieve their KPIs, namely customer acquisition, customer retention and building brand value
  • Delivers critical insights and advantages well beyond keyword-based listening
  • Enables brands to engage in targeted social media activation and insights discovery
  • Supports customer acquisition and retention efforts for key business impact

The report concludes with actionable next-steps for you and your organization to adopt audience-centric listening today.