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Before they buy or upgrade a social analytics solution, companies want to know what kind of ROI they can expect. To provide reliable data on ROI, we used TechValidate to survey NetBase customers. Captured in the Achieving Social ROI: NetBase Customer Case Studies, here are a few brief examples of what they found:
- A global spirits company reduced costs by 50-75% for market research and competitive analysis.
- A large media & entertainment company achieved a positive ROI within 6 to 9 months.
- A global beverage company reduced costs by 75 to 100% for campaign management and issue tracking.
- An integrated advertising agency got a positive ROI within 3 to 6 months and reduced costs for market research and customer care by 10 to 25%.