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From its earliest use cases of monitoring brand health and crisis management, social analytics has evolved into the most important asset for the deep consumer insights and brand engagement. However, failure to keep pace with the rapid technological evolution of the social web creates gaps in the consumer insights used to inform critical business decisions. This guide will help you keep up, sharing the 5 hottest trends you need to be aware of in social analytics this year, including:

  • Next Generation Artificial Intelligence, with Automated Theme Discovery
  • Influencer Identification & Monitoring
  • Converged Media Insight
  • Visual Listening for Instagram & Pretrained Logo Library
  • Accurate & Transparent CX Insights as Differentiator