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Given the enormous amount of insights that can be gleaned from social analytics and promises from technology vendors, it’s tempting to select a social analytics platform and start collecting data. However, this is just one of many reasons many social analytics programs fail.

In this guide, we’ll share four steps to building a successful social analytics program for your company.

If you’re just starting your social analytics program or if your existing social program is failing to deliver real business value, read our tips for making social analytics work for your company:

  • Align with strategic business objectives
  • Invest in your people
  • Establish a structure and process
  • Select the right social analytics platform