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The Media Industry Best Practices Guide 2020 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including campaign ideation & execution, audience analysis and comprehensive customer care. Read case studies featuring Hulu, Netflix, and Disney+ including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from media brand examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

• Content planners who need to spark immediate interest with key viewer segments
• Media buyers and content producers focused on allocating dollars to standout content
• Customer care specialists who are sometimes at the whim of forces outside their control

You may also be interested in reading the NetBase Social Media Industry Report: Media & Entertainment for social rankings of top-rated media brands in industry segments such as streaming, digital media, TV networks, and sports.