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This edition of the Financial Services Best Practices Guide focuses on how financial institutions can use social analytics to identify and address changing consumer needs in the face of the Covid-19 pandemic. Read techniques and examples of how financial firms can use social assets to mine insights, identify emerging market and conversation trends, and best serve consumers during these challenging times, while also making sure they move their organizations forward.

Who this guide is for:

• Executives making critical operational decisions
• Brand managers looking to address consumer challenges and showcase useful products and services
• PR/Comms teams hoping to mitigate brand links to polarizing issues