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The Consumer Packaged Goods Best Practices Guide 2020 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including competitive intelligence barometers, building a brand narrative, and social issues analysis. Read case studies featuring Target, Coca-Cola and Everlane, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from CPG brand examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

  • Brand managers looking for more surprise-and-delight moments
  • Media planners who work months in advance on product placement
  • Market researchers who focus on need state and pain-point analysis

You may also be interested in reading the latest NetBase Social Media Industry Report: CPG for social rankings of top-rated CPG brands in industry segments: food & beverage, beauty & personal care, kitchen appliances, toys, and cleaning products.