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The Beauty Industry Best Practices Guide 2020 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and management, including utilizing niche forums as audience segments, understanding and leveraging the ‘clean beauty’ movement, and effectively utilizing ambassadors and influencers. Read detailed analytics, insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from Beauty Industry examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

• Segmentation experts trying to unearth granular insights from invested consumers
• Product teams looking for the next trends, ingredients, etc. to highlight
• Partnership teams looking for new influencers, ambassadors and celebrity spokespeople

You may also be interested in reading the latest NetBase Social Media Industry Report: Beauty Industry for social rankings of top-rated beauty brands in a variety of industry segments.