Sign up to receive the Guide

DOWNLOAD NOW: You'll receive an email with a link to open and read the report on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to read it.

It’s impossible to grow without stopping to measure your efforts along the way. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools you need if there’s no proof they’re worth it? This eBook from our Complete How-To Guide: Social Analytics series discusses questions to ask when considering ROI expectations.

In this guide, using examples from brands like Zara and Chick-Fil-A, we explore topics such as:

  • Evaluating your business goals
  • Establishing your baseline metrics
  • Assessing your progress and the “why” behind it
  • Demonstrating ROI to profits and other aspects beyond marketing