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The 2019 Financial Services Best Practices Guide provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including:
- Understanding client needs through category sentiment analysis
- Expanding your reach with influencer alignment
- Finding niche groups utilizing audience segmentation.
Read great insights on Western Union, Chase, and E-Trade, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from financial services examples, the concrete advice can be applied to brands across industries.
Additionally, you may want to refer to the NetBase Industry Report 2019: Financial Services for social media rankings of top-rated financial services brands in banking, insurance, credit cards, payment services, and even crypto currencies, and insights on what makes them successful.