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The Retail Industry Best Practices Guide 2018 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including brand measurement, campaign optimization, customer experience management, and much more. Read comprehensive case studies from Bonobos, Zara and Macy’s, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from retail examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

  • Brand and Product Category owners defining and growing a brand
  • Digital Marketers building better campaigns and increasing brand engagement
  • CX and Customer Care teams looking to improve store experience

Additionally, you may want to refer to the NetBase Retail Industry Report 2017 for social media rankings of top-rated retail brands across ecommerce, athletic, luxury, department stores, and more, and insights on what makes them successful.