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The Restaurant Industry Best Practices Guide 2018 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including brand measurement, campaign optimization, customer experience management, and much more. Read comprehensive case studies from Wendy’s and Panera, including detailed analytics, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from restaurant examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

  • PR and Brand Marketers defining and growing a brand
  • Digital Marketers building better campaigns and increasing brand engagement
  • CX and Customer Care teams looking to improve restaurant experience

Additionally, you may want to refer to the NetBase Restaurant Industry Report 2017 for rankings of top-rated restaurant brands on social media, and insights on what makes them successful.