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The Luxury Industry Best Practices Guide 2018 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including influencer management and optimization, luxury buyer segmentation, brand equity tracking, and more. Read comprehensive case studies from Kiehl’s, Land Rover and Louis Vuitton, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from luxury brand examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

• Digital Marketers building better campaigns and increasing brand equity
• CX and Customer Care teams looking to improve digital and in-store experiences
• Luxury Product Owners looking for product trends and customer feedback

Additionally, you may want to refer to the NetBase Industry Report 2018: Luxury Brands for social media rankings of top-rated luxury brands in categories such as automobiles, beauty, fashion, hotels and jewelry, and insights on what makes them successful.