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The Travel and Hospitality Best Practices Guide 2018 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including category and audience segmentation, traveler lifecycle and attribute analysis, customer touchpoint management, and more. Read comprehensive case studies from Westin, Hertz and Marriott brands, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from travel and hospitality brand examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

  • Digital Marketers building brands and driving more engaging campaigns
  • CX and Customer Care teams looking to improve digital and travel experiences
  • Operations teams looking for product trends and customer feedback