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The Industry Best Practices Guide 2018: Global Love List provides detailed, practical advice for utilizing social analytics to inform your brand marketing, including audience segmentation & customer relationships, campaign analysis and influencer marketing. Read comprehensive case studies about Nikon, Kohl’s, IKEA and Nissan. These include detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from global brand examples, the concrete advice can be applied to brands across industries.

Who this guide is for:

  • Digital Marketers building better campaigns and increasing brand equity
  • CX and Customer Care teams looking to improve digital and in-store experiences
  • Brand and Product Category owners defining and growing a brand

Additionally, you may want to refer to the NetBase Brand Passion Report: Top 100 Global Brand Love List 2018 for social media rankings of top-rated brands in categories such as social media, technology, eCommerce, transportation, food & beverage, banking & finance, automotive, retail, consumer goods, and entertainment, and insights on what makes them successful.