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The Financial Industry Best Practices Guide 2018 provides detailed, practical advice for utilizing social analytics to inform your brand marketing and customer care, including campaign measurement and sponsorship, content optimization, customer retention and digital experience analysis. Read comprehensive case studies from Visa, UBS and Vanguard, including detailed analytics, competitive comparisons, specific insights and metrics gleaned from the data, and takeaways to apply to your own brand. While this best practices guide draws from financial services examples, the concrete advice can be applied to brands across industries.
Who this guide is for:
- Financial Services product owners looking for more engaging content to drive new accounts, cross-sales
- Digital Marketers building better campaigns and increasing brand engagement
- Customer Experience and Customer Care teams looking to improve digital and in-bank experiences
Additionally, you may want to refer to the NetBase Industry Report 2018: Financial Services for social media rankings of top-rated financial services brands in banking, insurance, credit cards, payment services, and even crypto currencies, and insights on what makes them successful.