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With the speed and reach of social media, crises can spiral out of control quickly. In fact, given that 28% of all crises spread internationally within an hour, a strong crisis management strategy is imperative to protecting brand health.
Crisis management teams need timely and accurate information to identify emerging issues quickly and formulate an appropriate response to mitigate the risk to brand reputation.
This executive guide How Strategic Brands Avoid a Social Crisis highlights NetBase social analytics capabilities that brands and their agencies are using to track and manage social crises.