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Reputational issues can have a material impact on your brand. Some are unpredictable and will require rapid response. Others can at least be monitored and tracked.
This guide discusses social listening best practices and suggested analyses to help your team stay ahead of the curve and maximize your chances of early warning before unforeseen events affect your brand health.
Topics in this guide include:
- Scoping the Universe of Issues
- Benchmarking Issue of types
- Setting alerts based on benchmarking
- Establish process based on issue type & severity