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A well-defined integrated marketing strategy creates a unified experience for its customers as they interact with the brand across channels and activities. Leverage social analytics to develop better content and creative, improve customer engagement, and increase activation.

This guide discusses social listening best practices and suggested analyses to inform and drive your marketing planning and strategy for maximum results.

Topics in this guide include:

• Campaign measurement & results monitoring
• Real-time campaign analysis & adjustment
• Campaign ideation & insight gathering