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Social analytics incorporates everything from consumer topics and interest, sentiment, and passion intensity, to image analytics, influencers, campaign performance, and more. Additionally, social data must be viewed in context alongside surveys, reviews, customer care reports, CRM data, and anything else you can bring into the mix to ensure your brand view is comprehensive.
Artificial intelligence (AI) has become vital to comprehending and making use of this sea of social data associated with your brand and industry. But AI is not a one-size-fits-all technology – understanding the differences in AI-enhanced solutions and why this matters to your success is vital.
In this report, learn:
- What is next-generation AI in social analytics, and why is it important?
- The role AI plays in your data analysis, brand health and customer journey
- How to evaluate AI solutions in social analytics platforms – why one-size doesn’t fit all.