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The 2020 Global Social Media Market Survey presents the findings from a global survey of over 2600 senior marketers, and provides comprehensive insights on how they’re using social media analytics to grow their businesses. In this year’s survey report, read how your social media marketing peers weigh in on current trends and topics such as:

  • How social analytics keeps markets moving forward
  • Use cases such as community engagement, campaign strategy, brand health, and influencer identification
  • What social channels marketers view as musts
  • Measuring and misunderstanding ROI
  • Social marketing leadership and budgets