The increase in board and video game popularity in France during the pandemic reveal shifting consumer behavior patterns with implications for the foreseeable future. The current dynamic landscape implies the need to monitor not only rising sales by title and competitor, but equally important, the consumer emotion and behaviors propelling product choices.
Benchmarking the fluctuating consumer patterns and motivations during these unprecedented times will be critical to informing future board and video-game marketing, product development and brand communications. The context of these times presents a unique home laboratory study opportunity for brands through social listening.
About Industry Spotlights:
The NetBase Quid Industry Spotlights are focused views into specific industry categories, brands, topics or regions. They also provide examples of analysis that can be conducted and insights that can be derived from social and media analytics.