Revered for its legendary cuisine, France has a lot to say about food. To identify shifting food behaviors, challenges and attitudes during the COVID-19 pandemic, we turn to social media listening for insights into the voice of the consumer, revealing key emotional and behavioral responses. Assessing emotions in social media and monitoring the impact on people’s behavior in a measured way, is essential to helping brands make emotional connections.

About Industry Spotlights:

The NetBase Quid Industry Spotlights are focused views into specific industry categories, brands, topics or regions. They also provide examples of analysis that can be conducted and insights that can be derived from social and media analytics.