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The 2020 EMEA Social Media Market Survey presents the findings from a comprehensive survey of EMEA-based senior marketers, and provides detailed insights on how they’re using social media and analytics to grow their businesses. Topics covered include where brand social marketing programs stand today, how they are evolving in the current EMEA economic climate, and cutting-edge practices for measuring success. You will learn:

  • How online analytics offer opportunities for growth, even in challenging times
  • Who heads social and why it matters
  • Executive buy-in for social analytics
  • Measurement matters & misunderstanding ROI
  • Insights on key use cases: community engagement, crisis tracking, campaign strategy, and more
  • Social channels marketers view as musts