As COVID-19 restrictions relax, businesses are grappling with reopening challenges – balancing safety with economic concerns, providing customers with a satisfying―albeit different―consumer experience, and otherwise adapting to the “new normal”.

In light of above, businesses need to gather and analyze as much data as possible, and understand how to pull actionable insights from the results. This report provides steps and detailed examples of how to use rich social and news media data to answer questions such as:

• What are the new expectations of consumers in your category as reopening takes place?
• Are there new unmet needs or pain points that could become new products or services?
• What can you learn from other brands that have seen early success with some of their reopening efforts?