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The 2019 Global Social Media Market Survey Report presents the findings from a global survey of over 1700 senior marketers around the world, and provides comprehensive insights on how they’re using social media analytics to grow their businesses. In this report, you will learn what the social marketing community thinks about:
- Who heads social and why it matters
- The roles and expectations of brands versus agencies
- Insights on specific scenarios such as community management and engagement, campaign strategy, customer care, and real-time crisis tracking
- The most vital social channels
- How to measure ROI
- A detailed “wish list” for social analytics solutions