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Where does your company land on the social media maturity spectrum, and why does it matter? In today’s competitive climate, being on top of your game online is vital for your success. Ignoring social media―which has proven itself well beyond the “emerging” standpoint―is creating the next “what a shame they didn’t adapt” stories of tomorrow. This 18-page report details not only where you are on the maturity spectrum, but also ways to move forward in your social media efforts – and why you must! You will read:

  • How to evaluate your social media maturity
  • Specific steps to advance up the maturity spectrum
  • Examples from top brands such as Nordstrom, Clinique, MasterCard and Bonobos