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The market for men’s grooming products is on the rise. This report uses social media analytics to surface insights on this growing segment, uncovering trends and characteristics helpful to brands competing in this space. Learn about consumer trends such as men’s demand for customized products, the rising interest in skincare, gender fluidity and the popularity of men’s makeup and color cosmetics, and disruptive commerce models.

About Industry Spotlights:

The NetBase Industry Spotlights are focused views into specific industry categories, brands, topics or regions. They also provide examples of analysis that can be conducted and insights that can be derived from social analytics.