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The culture of luxury in Germany is changing. While luxury brand fundamentals of excellence continue to entice and attract consumers, there is growing data that reveals a renewed demand to reassess and refine every touchpoint in the luxury customer journey. This industry spotlight looks at the topic of German luxury brands, using social analytics to provide charts and insights across different luxury categories such as watches, jewelry, handbags, fashion, travel and cars.
About Industry Spotlights:
The NetBase Industry Spotlights are focused views into specific industry categories, brands, topics or regions. They also provide examples of analysis that can be conducted and insights that can be derived from social analytics.