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If the French market is any indication, consumers are exponentially engaged in social media promoting not only their premium beauty and luxury brand preferences, but equally important, revealing their behavior and attitudes towards beauty and luxury brands. This industry spotlight looks at the topic “premium beauty” specifically in French language. It provides charts and analysis comparing the market leaders on a number of criteria, and provides insights about specific brands such as L’Oreal, NYX, and Hugo Boss.
About Industry Spotlights:
The NetBase Industry Spotlights are focused views into specific industry categories, brands, topics or regions. They also provide examples of analysis that can be conducted and insights that can be derived from social analytics.