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Brand marketers can’t get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this Forrester analyst report, Define Your Social Media Maturity to Advance Your Social Marketing to learn about the core competencies that affect a brand’s social media maturity, how to assess your own maturity stage, and what next steps to take to advance your approach. Key takeaways of this report include:
- Why the future of an organization’s social media maturity depends on social media use not just within marketing, but outside of it
- The SIX competencies that drive social media maturity: governance, people, process, strategy, measurement, and technology
- Forrester’s Social Media Maturity Assessment tool to gauge your social marketing maturity
- How these competencies facilitate a unified social approach firmly rooted in measurable business objectives