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NEW for 2018, the Social Media Industry Report 2018: Super Bowl Advertising examines how major advertisers fared during 2018’s Super Bowl LII, as analyzed by consumer response on social media. See how top brands compared across several metrics – social mentions, reach, awareness net sentiment and brand passion – in essence, what were the “consumer love” hits and misses, and why.

  • See the rankings of advertisements from 25 major brands, including Netflix, Doritos, Jeep, Coca Cola, Budweiser, Pringles, T-Mobile, and more.
  • Learn how strategies such as celebrity appearances and demographic targeting affected the outcome of the advertising campaigns.
  • Read specific insights and statistics on brands that made the “hit” or “miss” list in 2018.