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The 2018 Social Intelligence Report: Consumer Products summarizes the current landscape of demographics, trends, influencer opportunities, and the important aspects of ROI in the Consumer Products industry.

See examples of how Doritos, Converse and other top brands―as well as CPG distributors like Amazon and Trader Joe’s―are utilizing social media analytics to identify and leverage trends, outflank competition, improve customer service, and measure their success. Specifically, read McKinsey’s predictions on the global CPG market landscape for the next 15 years, and how using social media analytics to recognize and capitalize on short-term trends can keep you poised for long-term success.