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The Holiday Retail Best Practices Guide 2018 provides detailed, practical advice for maximizing your brand impact during the holiday shopping season, even up to the very last minute. In this detailed report using examples from Zara, Target, and Nordstrom, learn how social analytics will help you boost consumer engagement in unique ways during the holiday season, including:

• Identifying real-time engagement opportunities, particularly through influencers
• Leveraging the holiday boost in user-generated content
• Surfacing passionate consumer insights to spark campaign and product ideas