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The 2018 European High Street Social Sentiment Report explores the state of High Street Retail, evaluating social sentiment around 29 popular store chains. It then provides an analysis of the category, including the state of the market and concrete advice for responding to the current environment.

Read how European retailers such as H&M, Jeronimo Martins, and FNAC Darty are adapting to changing shopping habits and online retail, why brand sentiment matters, and creative tactics to employ as the climate changes.