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The NetBase Brand Passion Report 2018: Top Loved German Brands is a close look at the brands that consumers express the most love for in social media. Using patented technology, we surfaced the strongest, most positive consumer emotions towards brands, and then identified which top brands get the most love.
In this report, we looked at the overall top loved brands in the six key industries – Technology, Automotive, Beauty, Fashion, Food & Beverage, and Luxury – as discussed on social media channels (German-language posts). Download the report to see the full list of brands, learn what it means to garner “brand love,” and read insights into why these top brands have earned their place on the list.