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The Social Media Market Survey 2018: Europe surveys more than 500 senior marketers in Europe with the goal of understanding how they’re using social media to grow their businesses. In this report you will learn:
- The state of European business growth—how social marketing has impacted that growth, with particular focus on size of company by revenue and industry. Where does your brand fit? And how can you better leverage social data to grow your business?
- How European businesses use social media insights to impact brand growth, and the importance of initiatives like crisis tracking and customer care (and more) for solid brand health.
- Why sentiment analysis is your best predictor of success, and the necessity of investing in sentiment analysis tools to keep your business thriving—especially if you’re an SMB.
- Which parts of the online landscape brands need to better focus on—and why. Additionally, why all your data must converge into one dashboard for rapid and hassle-free decision-making.