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The 2018 EMEA Hotel Chain Social Sentiment Report ranks 21 predominant hotel chains in Europe on social sentiment. It then provides an analysis of the state of the industry, a detailed estimation of where the market stands and where it is headed.

Using examples from major hotel chains such as The Dorchester Collection, Premier Inn, and Groupe de Louvre, read how European hotels are adapting to industry disruptors like Airbnb, how traveler demographics and priorities are shifting, and where are the best growth opportunities by city.