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Retail is under pressure to deliver differentiated customer experiences that will increase both foot traffic to stores and customer loyalty. However, changing consumer habits make it a challenge to compete with online giants and innovative ecommerce startups. The goal for retail brands lies in deeply understanding the changing consumers, their shopping habits, and preferences in order to deliver on consumer expectations. Additionally,the industry must embrace digital and mobile to provide a true omni-channel experience.
This Social Media Best Practices Guide outlines how leading retail brands are leveraging social to understand their customers, engage with them, and deliver beyond expectations in order to defend and grow their market share.