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We're all doing social media marketing, but is it worth the investment? We all want to know how to measure ROI in terms of business metrics like leads and sales. Your organization's execs—and you—want to measure ROI in terms of business metrics like leads and sales.

In this in-depth paper, Nichole Kelly, CEO of Social Media Explorer, shows you how it’s done. Download Calculating ROI to Make the Business Case for Social Media Marketing and learn how to:

  • Place social media in the context of the sales funnel that executives use to evaluate your campaigns
  • Measure the results from social media marketing using a proven methodology
  • Align social goals and metrics, use trackable links, account for last-touch attribution and more

Get the paper and start to measure the results you get from social media marketing in terms that business decision-makers understand and want to invest in.

Cost: Free
Pages: 14