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One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed 'the Age of You.'
This white paper takes a closer look at the future of audience marketing powered by social data, what it can do for you to deliver business value. You’ll learn about:
- The role of the CMO in creating business value in the Age of You
- How to super-charge marketing with social data
- The brave, new world of marketing with a NEW consumer
- Success stories from leading global consumer brands
Download The New Normal: Audience Marketing in the Age of You and learn how social audience marketing helps the CMO drive greater business impact and leapfrog the competition.