How to Bleed Out a Brand: Why Maximizing Dollar Efficiency is Ruining Your Campaign Strategy

WATCH NOW: You'll receive an email with; a link to watch the webinar, and a link to open the webinar presentation, on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to watch/read it.

DURATION: 1 Hour

Customers are talking right now about your brand, campaigns, and products on social media.

Monitoring who’s talking, what they are saying and where those conversations are happening is critical for a successful campaign.

Join us as Scott Reitzel, Director, Social Insights & Digital Analytics of Purple Strategies examines when it comes to campaigns, being efficient is misunderstood as being cost-efficient. Hear why cost efficiency is important – but it’s not the king.

What you’ll take away:

  • Why the limits of traditional targeting are harming campaign efficiency
  • How impact beats over-optimization and how to apply it to your campaigns.
  • How real-time social analytics elevates brand experience and campaign performance

 

Scott ReitzelScott Reitzel
Director, Social Insights & Digital Analytics,
Purple Strategies
Robyn LindarsRobyn Lindars
Senior Director of Sales,
NetBase Solutions, Inc.