How Listening to Customers Boosts Campaign Performance

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DURATION: 1 Hour

Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.

The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.

Watch now to hear, Adrienne Weissman, Chief Marketing Officer at G2 Crowd and Paige Leidig, Chief Marketing Officer at NetBase as they share how marketers can listen in on customer conversations to uncover emerging trends and develop audience-centric campaigns that will resonate

 

Adrienne WeissmanAdrienne Weissman
Chief Marketing Officer,
G2 Crowd
Paige LeidigPaige Leidig
Chief Marketing Officer,
NetBase Solutions, Inc.