WATCH NOW: You'll receive an email with; a link to watch the webinar, and a link to open the webinar presentation, on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to watch/read it.
DURATION: 1 Hour
When a major smartphone manufacturer put out a series of videos around a critical new product launch, everyone knew what they were after: viral victory. A top rap star and a popular catch phrase pushed social views over the 30 million mark. But what had the biggest impact on the success of this campaign—celebrity endorsement or good creative?
Watch now for an in-depth look at the social data behind the campaign to understand the impact of celebrity influencers on brand mentions, consumer sentiment, campaign reach and engagement. You'll learn how social media listening and analytics can be used to:
- Track campaign performance over time
- Identify demographics engaging in brand conversations
- Measure sentiment toward celebrity endorsers
- Identify popular content resonating with your audience
- Understand consumer intent and buying behavior
Product Marketing Manager, NetBase