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Sentiment analysis is useful, but it's only part of the picture when you're trying to use social to get a complete understanding of consumers. The key also understands the context, emotions and behaviors represented in the online conversation and finding the most actionable insights.
Download View Your Customers in 3D Using Social and learn how leading brands:
- Optimize campaigns with proactive measurement and adjustments
- Improve results for product launches with instant feedback
- Manage risk by acting early, responding intelligently and engaging strategically
- Become real-time marketers and build deep, meaningful customer relationships
- Improve their performance in owned social channels to get real increases in sales
- Track brand health on a weekly or monthly basis to monitor and improve KPIs
Get the eBook so you can understand how to use social to see your customers in 3D and become an in-the-moment marketer.