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To what extent should fashion brands pay attention to social media? Actively engage with customers through the most popular social networking sites? We wanted to find out.
This survey of 1,005 women across the United States clearly shows why social media matters and what social channels can deliver the most impact. Download this report and learn more about:
- Two hot segments of women are influenced by social media
- Facebook inspires fashion decisions for many shoppers, but it’s not always the #1 channel
- Twitter is not a top influencer
- And so much more