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Measures like re-tweets, Likes and "return on conversation" don't cut it as metrics to persuade your CXO to upgrade your social analytics.
Use these tips to make your case for a more-powerful solution by explaining how it can:
- Save time and money with more-accurate social analysis you can act on with confidence
- Help you understand the path to purchase by accurately analyzing the online conversation
- Give you the insights to optimize campaigns for specific audience demographics and locations
- And so much more