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Measures like re-tweets, Likes and "return on conversation" don't cut it as metrics to persuade your CXO to upgrade your social analytics.

Use these tips to make your case for a more-powerful solution by explaining how it can:

  • Save time and money with more-accurate social analysis you can act on with confidence
  • Help you understand the path to purchase by accurately analyzing the online conversation
  • Give you the insights to optimize campaigns for specific audience demographics and locations
  • And so much more

Cost: Free
Pages: 6